How Tilsiter delighted over 3000 customers with socks and cheese
How do you use original marketing ideas to inspire thousands of customers? Our customer Tilsiter Switzerland shows how it’s done – with an impressive campaign that not only ensured full order books, but also lots of attention!
About the Customer
- Customer: Tilsiter Switzerland GmbH
- Industry: Dairy Products
- Location: Märstetten, Switzerland
- Webseite: www.tilsiter.ch
Sock type & Design
- Sock Type: Classic
- Packaging: Wrapping Loop
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Colors:
The success of the Tilsiter public share
Under the motto “Tilsiter belongs to the people”, Tilsiter has launched a public share for CHF 50 – with exclusive benefits such as
- 1 kilo of Tilsiter cheese
- Tilsiter cow socks for children or adults
- Tilsiter bath towel
- Invitations to events such as OLMA and the “Day of the Tilsiter”
- A symbolic share with collector’s value
The result? Over 3000 packages sold, a complete success for the brand and a clever way to retain customers and reach new target groups.
What makes the socks so special?
The individual Tilsiter cow socks became a real eye-catcher: a practical and emotional gift that represents the brand in a creative way. Whether as part of a gourmet package, as an event giveaway or as a symbol of belonging – personalized products like these are perfect for attracting customers’ attention and being remembered.
