How the digital agency gets new team members off on the right foot
Welcoming new colleagues is standard practice for many companies. At Dept, it becomes a brand experience: the international digital agency relies on personalized socks from Sokke as a welcome gift for new employees – presented directly upon signing the contract.
In an interview, the Berlin team reveals why the gift was so well received, what role employer branding plays in this and what Dept particularly appreciated about the collaboration.
About the Customer
- Customer: DEPT
- Industry: Digital Agency
- Location: Berlin, Germany
- Webseite: www.deptagency.com/de-dach/
Sock type & Design
- Sock Type: Classic
- Packaging: Label
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Colors:
Who are you and what do you do?
We are Dept, a leading international digital agency for creativity, technology & data. Our team of over 1,500 strategists, creatives, developers and marketing experts design and realize digital products, services and campaigns that transform industries and drive digital growth for our clients.
How did you use the socks?
Our individually designed Dept socks are presented as a welcome gift for new employees – right from the contract signing date. It’s a small but effective symbol of our culture and shows right from the start that personality, team spirit and attention to detail are what count for us.
How did the recipients react?
The reactions have been overwhelmingly positive – the socks are really well received! Many people wear them straight into the office on their first day at work, which creates conversation and breaks the ice. It has become a small ritual that creates identification and makes our brand visible in everyday life.
What did you like best about working with Sokke?
Clearly: the uncomplicated, fast and competent advice. We felt well looked after at all times – from the first design draft to delivery. The quality of the socks impressed us just as much as the opportunity to realize our individual ideas. It was simply fun – and the result suits us perfectly.
